About us
Communication is essential!
Clear, consistent communication fosters success. We prioritise open dialogue, ensuring alignment with your style goals and seamless collaboration throughout every collection.
Start with the customer – discover what they desire and deliver it to them.
Top quality garments
Our designs are crafted for style, comfort, and durability. With meticulous attention to detail, we create fashionable and sustainable clothing that elevates your wardrobe.
Start with the customer – discover what they desire and deliver it to them.
Distinctive fashion experiences.
Meet our designers
Creative minds shaping our fashion journey
Tony Fred
Chief Executive Officer
Founder and chief designer, Tony is the creative force behind our collections. He thrives on innovation and is deeply involved in the design, marketing, and customer engagement processes.
Emma Lane
Head of Marketing
Mich is passionate about fashion and design. With years of experience as a Brand Director in the clothing industry, Mich has been instrumental in establishing our brand's identity. Mich is a true visionary.
Aline Turner
Head of Design
Aline is a fashion enthusiast who is passionate about creating stylish and sustainable clothing. She leads a team of talented designers and connects with a community of fashion lovers around the globe.
Iris Joe
Chief Financial Officer
Iris, with her extensive experience in the fashion industry, helps us curate collections that resonate with our customers. She is dedicated to driving our brand's success and elevating our style offerings.